Good Packaging
Proper packaging is one that increases or enhances the perceived
value of the product while doing it in the most economical way.
Bad Packaging
Improper packaging can diminish and/or lessen the perceived value of
the product which can lead to buyer's remorse.
If the cost of the packaging is greater than 5% of
the products retail price, the packaging will diminish a studio's
profitability.
Remember, you are in this industry to make money.
It's not how you want to package, it's how much you can afford to
spend on packaging and still make a profit.
Types of Packaging and Ideal Uses:
Quality Portrait Folders
- Used for all levels of photography
- Can be enhanced using tissue paper, stribbons
and branding with a studio logo
- High quality paper stock
- Clean foil borders
Low Quality Print folders/Recycled Folders
- Used for low-end portrait photography
- Volume portraits (sororities, firefighters,
composite portraits, schools)
- Ideal for proms, dances, social events, etc.
Pop-Out Easel Mounts
- Used for low to middle portraiture
- Ideal for the beginning photographer
Items to review before choosing a packaging
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