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THE RULES OF PACKAGING |
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Packaging must enhance the
product appearance
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Packaging must increase the
perceived value in the customer's eye
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Packaging must protect the
product and make it easy for the customer to transport it
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Packaging of luxury products
bought as a gift must always enhance the perceived value of the
gift and never lessen it, or force the giver to enhance it before
giving it.
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LUXURY ITEMS ACCORDING TO WEBSTER |
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Anything
contributing to one's enjoyment, usually something considered
unnecessary to life and health. |
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SOMETHING TO
THINK ABOUT... |
| The vast majority of photographs
are purchased or bought for someone else. |