- What makes a "Good" Logo? -
A recognizable logo is
an essential part of a good marketing program. It is the most
recognizable identity for your business. It communicates who you
are, what you do and how you do it.
- Does Your Logo Provide
Immediate Impact? - Your
logo should attract the viewer and hold the viewer's attention. A
good logo "grabs" immediate attention.
- Does Your Logo Reproduce
Well? - In any business,
the use of a logo becomes your trademark - it is a part of
everything your business does. It's on buildings, doors,
stationary, signs, vehicles, promotional items, etc. A "good "
logo should be effective small scale as well as large scale.
- Sending in Your Studio
Artwork
- A clean, crisp stamping die
requires the highest quality artwork, which will save time and
possible remakes. A high quality file is one where the lines, arcs
and text are clear, clean and unbroken; where close together fine
lines are separated by clean white space and curves are smooth.
If your eyes can see it, you need to worry about it. That's the
rule for any faint mark, jagged edges or blurriness on artwork.
- Important Rules to Remember
When Sending in Artwork:
- Always convert fonts to
curves or create outlines before sending in any artwork with
type. If we do not have the font you are using, we will get a
font default when we open the file
- Artwork should be 100% solid
black and 100% solid white. Color, Grayscale or Shadow images
will not work.
- The resolution should be at
least 600 dpi or higher to ensure crisp, clean lines. Be aware
that while you can decrease the resolution on an image you
cannot increase it. Increasing a low resolution file will not
regain any lost detail. It will simply exacerbate breaks in the
image and decrease the quality.
- STEPS TO SENDING YOUR
ARTWORK TO TYNDELL PHOTOGRAPHIC
- Ensure your artwork is 100%
solid black on a 100% solid white background.
- Save your file as a .jpg or
.PDF file
- **Email the .jpg or PDF File
as an attachment to
sales@tyndellphotographic.com
- THE BOTTOM LINE:
Tyndell Photographic is willing to walk you through the
process to ensure that you receive the highest quality product
possible. Please do not hesitate to contact us if you are
unsure if you image is high enough resolution or saved in the
correct file format. Or, you can simply email your image and
let us know that you are unsure about its quality. We will be
more than happy to take a look at if for you before we proceed
with your order
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